TidekitRuns on your hosting · Your code stays yours
Point. Describe. See it. Ship it.
Point at anything on your page and say what you want. Tidekit makes the change in front of you and ships it to the hosting you already use. No CMS. No lock-in. No "we need a developer for that."
Free to start. Works with the site you already have.
Fresh fish, straight off the boat.
Delivered to your door in Barnsley. Order before 2pm for next-day.
Join the waitlist
Be first in when Tidekit opens
We're building for small businesses who are done with website projects. Leave your email and we'll let you know the moment you can point, describe and ship.
The problem
The website is the easy part. Everything around it isn't.
You wanted a site, not a project. But somewhere between the idea and the launch it turns into one:
- ✕ Pick a tool. Learn the tool. Fight the tool.
- ✕ Every change becomes a ticket. Every launch becomes a panic.
- ✕ The moment someone says "CMS", the simple thing starts wearing enterprise machinery: admin panels, content models, training, hosting, upkeep.
- ✕ And at the worst possible moment, the sentence everyone knows by heart:
"I think we need a developer for this."
The agitation
It's not a skill problem. It's a tool problem.
Real questions from people who build their own sites:
Every one of those questions is a cost. Time. Money. Momentum. And the site you needed last quarter still isn't shipped.
Why the alternatives fail
Every option so far asks you to compromise.
| Option | The catch |
|---|---|
| Traditional CMS (WordPress, Drupal) | Powerful, and it becomes a second job. You wanted a site; you got a system to run. |
| No-code AI builders (Lovable and friends) | Fast to start. Then you hit the sandbox wall: can't bring in an existing site, can't cleanly hand code to a developer, can't move between tools. Great demo. Rough ownership. |
| Visual builders (Webflow, Wix, Squarespace) | Polished, proprietary. You rent the foundation and never really own the house. |
| A developer for everything | Reliable, expensive, slow. You're paying sprint rates for headline changes. |
The shared failure: every option is either too complex for the person building, or too closed for everyone else.
The solution
Tidekit is the simple part, done properly.
Point
Click anything on your page.
Describe
Say what you want, in plain words.
See it
The change appears in front of you.
Ship it
It goes live on the hosting you already use.
- "Which button do I press?"None. Point at the headline and say the new one.
- "Do I really need a CMS?"No. Content lives in your site, not in an admin panel. No content models. No database to babysit.
- "Every edit needs a sprint?"Not anymore. Changes take minutes, not tickets, and every one is reversible.
- "Can our developer take this over?"Yes, today. Every change is a commit in a real repository. VS Code, Claude Code, whatever they use, on the same files.
- "Who do we call at launch?"Nobody. Guided checklists walk you through domain, consent, SEO, content, QA, and won't let you publish until it's done.
How it works
Three steps. No project.
Connect
Link the site you already have and its hosting. Tidekit reads your stack and gets to work. No import. No migration. No starting over.
Describe
Point at anything and say what you want. A new section, a better headline, a whole new page. Watch it happen.
Ship
Review, publish, done. It deploys through the pipeline you already have, with previews and one-click rollback.
What you get
Everything a small business site actually needs. Nothing it doesn't.
Point-and-describe editing
Click anything, change it in plain English
Edits that take seconds, not tickets.
Works on your existing hosting
Connects to what you already run
No forced migration, no platform ransom.
No CMS, ever
Content is files
A site stays a site.
Git-native
Your repository is the source of truth
Developers drop in and out freely.
Fast by default
Fast, simple, zero-JS pages
Your site loads like it means it.
Guided launch workflows
Step-by-step checklists
Nothing gets missed, nobody panics.
Reusable components
A library you and your customers build on
Consistency without rebuilding.
Preview and rollback
Try anything, undo anything
No change is permanent until you say so.
The AI band
The AI isn't the point. The point is that you can finally say what you want.
Tidekit uses AI the way you'd use a builder: you describe, it builds, you approve. It writes real components that follow your site's style, so what it makes fits what you already have.
No more "which button do I press?" Just say it.
Fresh fish, straight off the boat.
Delivered to your door in Barnsley. Order before 2pm for next-day.
The disqualifier
What Tidekit is not.
Straight answers, before you sign up:
Not a sandbox.
Your code lives in your repository, not in our cloud.
Not a CMS.
No admin panel to learn, no content model to configure.
Not a proprietary framework.
Plain files, an open ecosystem. Nothing to be locked into.
Not for you if:
You want to stay inside one vendor's walled garden forever, or you want a team of developers managing every tiny change.
That's a perfectly good way to run things. It's just not what we do.
Pricing
Simple tiers, named by who buys them.
Launch pricing is being finalised; early waitlist members get first access and a founder rate.
Solo
For founders shipping their own site
Early access · founder rate
- Point-and-describe editing
- One connected site
- Guided launch checklist
- Preview & rollback
Team
For small teams with a couple of sites
Early access · founder rate
- Everything in Solo
- Up to 5 sites
- Shared component library
- Team roles & approvals
Agency
For building client sites at scale
Early access · founder rate
- Everything in Team
- Unlimited client sites
- House-style component kits
- White-label option
FAQ
Questions, answered straight.
What happens when I need a real developer? +
Can Tidekit work with my existing hosting? +
Is my code really mine? +
What about launch? +
Do I need technical skills? +
What does "no CMS" actually mean? +
The close
Your website should move at the speed you think.
You've got the idea. The domain. The hosting. Tidekit is the part in between: the part that builds, changes, and launches without turning into a project.
The tide doesn't ask permission. Neither should your website.